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Internet Marketers talk a lot about testing your sales copy and your website, but very few talk in detail about the methodology of this testing. It is very easy to get confused and undo the changes that were increasing sales!I remember when I was at school in my chemistry class performing experiments to blow things up, make acids to eat through the table and stain my lab coat being taught how to properly test an experiment. What is interesting, is this is probably the most valuable lesson I got from the chemistry class (apart from the effect certain metals have when exposed to water). It is certainly the lesson that applies the most to my life now.My chemistry teacher was an interesting man, he didn't tolerate people who didn't listen or didn't want to learn but he was a passionate man when it came to chemistry. His fingers were stained from handling chemicals and he took an almost perverse pleasure in gassing the class or waking them up with a sudden explosion.



Then one day when he had given us a series of experiments to perform, he taught us about testing. When performing an experiment there are often many things you want to change in order to perform the experiment properly. The trouble is, as an impatient teenager waiting for lunchtime you are tempted to make all the changes at once.""No lad,"" the teacher told us, ""You can't make all the changes at once. If you do that, how are you going to know which change to the experiment caused it to work?""Of course, this concept hadn't occurred to any of us, we were all just interested in lunch.


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